Rajasthan News

ZEE become title sponsor of JLF 2014

by RajasthanDirect
Jan 09, 2014

World’s largest free literature fest ‘Jaipur Literature Festival 2014‘ is going to start and literature lovers are eagerly waiting. JLF 2014 will be somewhat different from earlier years.

One of the most awaited and celebrated literary festivals, the JLF has announced ZEE Entertainment as the new title sponsor for the 2014 edition, taking place between 17th – 21st January. The Festival will now be known as the ZEE Jaipur Literature Festival.

Launched in 1992, ZEE is one of the largest media organisations in the world, entertaining over 700 million viewers across the globe weekly. Their sponsorship of the Festival furthers their commitment to quality entertainment in Indian languages, at home and abroad.

The Festival, which is now in its seventh edition, will welcome a wealth of world-class literary talent next week, including Jonathan Franzen, Jumpha Lahiri, Amartya Sen, Harold Varmus, Tash Aw, Samantha Shannon and Reza Aslan.

Inspired with this thought, ‘Vasudhaiva Kutumbakam’ – (The World is my Family), ZEE has partnered with the Jaipur Literature Festival to extend its commitment to the Arts and culture, by bringing Festival audience and visitors the best literary minds from across India and the world.

Mr. Subhash Chandra, Chairman, Zee Entertainment Enterprises Limited, said, “Literature, as they rightly say, preserves our cultural ideals, customs and morals. ZEE has been the cultural ambassador of our nation to the rest of the world for over two decades. Our traditions and rich culture, weaved into our content, reaches over 700+ million viewers across the globe. Our brand positioning – Vasudhaiva Kutumbakam, resonates this effort of ours, to unify the diverse cultures and traditions across the world into one Family. Celebrating this legacy further, we are extremely proud to associate with Jaipur Literature Festival.”

Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited, commented “ZEE has redefined itself from being a broadcaster to a content company. We at ZEE, believe that one has to constantly innovate and offer creative content solutions to audiences to enhance their engagement. The ZEE Jaipur Literature Festival association further strengthens our endeavour in creating compelling and engaging story telling for our viewers.”

Sanjoy K. Roy, Producer of the ZEE Jaipur Literature Festival, said: “We are thrilled to welcome ZEE Entertainment as title sponsor to the Jaipur Literature Festival, the world`s largest free literary festival. Their support will allow us to keep the Festival open to all, whilst bringing a wealth of world class talent to Jaipur each year. We look forward to a strong partnership as the ZEE Jaipur Literature Festival.”

src: http://zeenews.india.com/entertainment/bookworm/bookworm-s-trail/jaipur-literature-festival-2014-zee-entertainment-is-the-new-title-sponsor_3149.htm

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