Rajasthan Patrika is readying for the second edition of its annual initiative, Jaipur Shopping Festival. Launched in 2012 in association with International Fairs & Festivals, Jaipur Shopping Festival (JSF) aims to reposition the Pink City from the marketers point of view.
The Festival offers a platform that facilitates the unified efforts of all business associations, vypaar mandals, corporates and citizens of Jaipur to establish Brand Jaipur. The Festival synergises various socio-cultural elements of the city to work as economic drivers to make a larger impact, benefitting all – consumers, retailers, advertisers, sponsors, organisers, the government and the masses.
Jaipur Shopping Festival 2013 shall commence from Navratra and go right up till Diwali, with a series of activities, deals, city-wide campaigns, promotions, bargains, decoration and much more. In addition to bargains, promotions and popular attractions such as lucky draws, the 2013 edition of the Festival will feature a host of new events and celebrity visits.
Strategic tie-ups with major bazaars and malls of Jaipur under the JSF umbrella shall create integrated marketing opportunities for the clients.
Commenting on the Festival, Saurabh Bhandari, National Head (Corporate), Patrika Group said, “In the coming years, JSF is poised to position the Pink City not just as a tourist destination, but a city that offers great shopping experience and offers unmatched proposition to shoppers and sellers, with enormous touch points, including promotions through print, outdoor, direct, electronic, radio, social media, viral marketing, website, activations, etc. The idea will create a platform that shall benefit all who associate with the initiative, as it synergises efforts of various marketers to produce the desired boost to market in the festival season time.”
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