Rajasthan News

Harley Davidson opens outlet in Jaipur

by RajasthanDirect
Dec 16, 2013

For many Jaipurites, its a late entry of Harley Davidson into the Pink City, but the iconic US bike maker is not in a hurry as it seeks to expand footprint in the country while keeping aloft its brand identity.

Harley Davidson today opened its first dealership in Rajasthan to strengthen customer base in northern India.

“Harley Davidson is not a mass-market product. We needed to have the infrastructure that all our global showrooms have. That’s why it took time,” said Rajiv Vohra, sales and dealer development of Harley Davidson, India, after opening the outlet at Sahakar Marg in the Jaipur city.

The showroom will have its entire line up of 11 models with bike prices starting from Rs 6.5 lakh to Rs 32 lakh. But there are more to bikes than what the eye catches in the outlet.

src: http://timesofindia.indiatimes.com/business/india-business/Harley-Davidson-forays-in-Pink-City/articleshow/27380646.cms

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