Rajasthan News

Kota Coaching Centres expanding despite change in exam pattern

by RajasthanDirect
May 02, 2013

The multi-million dollar coaching industry in Kota continues to thrive despite a change in the examination pattern.

What’s more, the decision to give 40% weightage to Class 12 marks aiming to wipe off the coaching industry has instead opened floodgates for coaching institutes.

“The change in IIT-JEE exam pattern has created even most space for us. The 40% weightage to Class 12 marks has opened a new stream of coaching for CBSE exams of Classes 11 and 12,” said Manoj Sharma, vice-president (operations & business development), Resonance Eduventures Pvt Ltd, in Kota.

As soon as the Class 12 exams get over, several students aspiring to make it to the IITs make a beeline at coaching centres in Kota to enquire about various courses. This year, coaching institutes expect the number of such aspirants to be over 1.30 lakh.

In 2012-13, around 1.10 lakh students came to Kota to prepare for competitive exams, including IIT-JEE, AIEEE, AIPMT, state PMTs and various other medical entrance examinations.

Around 75% of the aspirants who come here are from other states. They enroll for short-term or a two-year full-time coaching programme to prepare for these entrance exams. A few others also enroll for the test series.

TOI did quick arithmetic to find out the size of the coaching industry in Kota. The average annual fee at a coaching centre is between Rs 50,000 and Rs 60,000. Add another Rs 20,000-Rs 30,000 as school fees and an average monthly expenditure of Rs 5,000-Rs 7,000 per student on food and lodging for over a lakh students; the annual coaching industry ‘turnover’ in Kota is estimated over Rs 1,500 crore.

With coaching, other allied sectors-schools, real estate, transport, catering, stationary- are also thriving in the city.

Be it local eatery joints or branded ones like Mc Donald’s, everyone wants a pie of the successful ‘coaching economy’ of Kota.

Everything available in Kota is-customized-suiting needs of individual students. The latest entrant in the booming business story is digitization of course content.

Nitin Vijay, director, Motion IIT-JEE said, “We tried to reduce the weight of bags by encouraging students to use technology and do away with paper work.”

With students coming different parts of the country to study in Kota, eateries and students’ mess are serving everything from Punjabi to Gujarati cuisine.

Allen Career Institute, arguably the world biggest coaching institute with 45,000 students at a single location, is expecting over 50,000 students to enroll this year.

“Brand Kota stands on performance. While 8-9% of the total aspirants appearing in competitive exams are from Kota, in terms of national selections, Kota accounts for 30% of the total selections,” said Govind Maheshwari, director, Allen Career Institute.

The growth story has a dark side too. With competition not getting any easier, there has been a rise in number of students with stress, anxiety attacks. A few cases of suicides have also been reported in the recent past.

However, such instances have proved no deterrent for people to open more institutes in Kota. Many IIT graduates have started their training institutes, marketing them with the ‘IITian’ tag” to reap maximum dividends.

Institutes like Motion IIT-JEE and Vibrant Academy are some running exploiting the ‘IITian tag’ to the hilt.

src: http://timesofindia.indiatimes.com/city/jaipur/Kotas-coaching-industry-continues-to-thrive/articleshow/19825445.cms

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